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I make complex things simple.

Tools change.
The goal stays.

I built my first website (2005) with FrontPage; today I build design systems with Figma and AI. In between, more tools than I can count. AI is the newest of them, and the fastest.

The tools kept changing, the question never did: do people get it at first glance? Early websites, web apps or native apps, one thing I’ve seen again and again: when people can’t find something, it’s almost never their fault.

I studied journalism. That’s where I learned to listen and to bring order to complex things. I still do that today, just with different tools.

More than 15 years, eight roles.

  1. 01/2026 – present

    Senior Product Designer

    Treibstoff Evolution GmbH

  2. 12/2023 – 12/2025

    Digital Art Director (UX/UI)

    schoenmueller GmbH

  3. 01/2021 – 12/2023

    Lead Digital Designer (UX/UI)

    My Webnet GmbH

  4. 04/2020 – 01/2021

    Web & Graphic Designer

    ZeinPharma Germany GmbH

  5. 02/2018 – 04/2019

    UX/UI Designer (freelance)

  6. 01/2015 – 02/2018

    E-Commerce & UX/UI Lead

    Omega d.o.o.

  7. 01/2010 – 01/2015

    UX/UI Designer (freelance)

  8. 05/2006 – 09/2009

    Journalist & Editor

    Radio Tuzla, Kameleon Media Group

Let’s talk.

Want to know more about my work, or talk about product design, design systems or AI in the design process? Feel free to write to me.

No pitch needed: just tell me what it’s about.

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