About me
I make complex things simple.
Mein Weg
Tools change.
The goal stays.
I built my first website (2005) with FrontPage; today I build design systems with Figma and AI. In between, more tools than I can count. AI is the newest of them, and the fastest.
The tools kept changing, the question never did: do people get it at first glance? Early websites, web apps or native apps, one thing I’ve seen again and again: when people can’t find something, it’s almost never their fault.
I studied journalism. That’s where I learned to listen and to bring order to complex things. I still do that today, just with different tools.
Career
More than 15 years, eight roles.
01/2026 – present
Senior Product Designer
Treibstoff Evolution GmbH
12/2023 – 12/2025
Digital Art Director (UX/UI)
schoenmueller GmbH
01/2021 – 12/2023
Lead Digital Designer (UX/UI)
My Webnet GmbH
04/2020 – 01/2021
Web & Graphic Designer
ZeinPharma Germany GmbH
02/2018 – 04/2019
UX/UI Designer (freelance)
01/2015 – 02/2018
E-Commerce & UX/UI Lead
Omega d.o.o.
01/2010 – 01/2015
UX/UI Designer (freelance)
05/2006 – 09/2009
Journalist & Editor
Radio Tuzla, Kameleon Media Group
Contact
Let’s talk.
Want to know more about my work, or talk about product design, design systems or AI in the design process? Feel free to write to me.
No pitch needed: just tell me what it’s about.
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