Almir MuhicProduct Designer (UX/UI)
Product design that makes sense.
I design digital products their users understand: from research and UX design through to development. With AI in the process and in the products themselves.
15+ years of experience.
Expertise
I start with the problem, not the surface.
A digital product is a chain of decisions: What comes first? What follows? Where do users drop off, and why? I find out what a product really needs and get the team and its users onto the same path.
Product Strategy & Research
Together with users and stakeholders, I clarify which problem we solve and which we don’t. The result: priorities everyone can agree on.
UX & Information Architecture
I structure content and flows so users reach their goal, and back every decision with data, tests or clear principles. That includes AI features: users should understand what the AI does and how they can step in.
Interface Design & Prototyping
From wireframe to clickable prototype: I make ideas testable early, so the team discusses behaviour, not taste. AI makes variants and prototypes faster. Deciding which of them holds up is still design work.
Design Systems
Components, rules and documentation so a product can grow without falling apart, and new features ship faster.
Handover & Implementation
Clean specs that development can build without room for interpretation. I know the technology behind them and stay with the build until launch.
Who’s behind the design.
How I work, what drives me and the roles that shaped me.
More about meHow I work
I listen before I decide.
Understand
Clarify goals, users and constraints, together with everyone involved in the product.
Prioritise
Decide what matters first. Structure content and flows before getting into details.
Design & Validate
Make solutions visible as prototypes and test them with real users. What doesn’t hold up goes.
Hand over
Work out the details, extend the system, hand over cleanly to development and stay involved during the build.
Evolve
Measure, learn and improve after launch. A product grows with its users.
Principles
What I care about.
Coherence over consistency
A system may change if that makes it clearer.
Trust over perfection
A product doesn’t have to be flawless. It has to be reliable.
Orientation over decoration
If you know where you are and what comes next, you don’t need effects.
Delivery over presentation
A design is only good once it can be built. That’s why I think about the technology from the start.
Contact
Let’s talk.
Want to know more about my work, or talk about product design, design systems or AI in the design process? Feel free to write to me.
No pitch needed: just tell me what it’s about.
Or write directly